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Social is no magical word for business.

Social power is definitely real; but not all social marketing is successful, nor many social activities get highlighted as you might hope to.

Yet, social is powerful, when it grasps public opinions, when it touches our heartstrings, or when spreading words compensate us well enough.

It is long tail definitely.

It means you might not see in many cases huge impact right on.

It means you may think it is not worth investing for the slow and ignorable results.

Social may cost at the beginning, but it should not cost once it's there.

You just wait once you set it up.

Wait for the one in million chances, and you will not miss it.

I believe in social power. I believe in the long tail.

It is no gorgeous like Hollywood stars.

It is nothing like mega-money-spent ads.

But the word of mouth, grass root, and public opinions have long long history.

Social has been in our heart and soul.

You might not have just realized it yet.

So let's open your heart and enjoy making it social.


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